Candid interview with Frank Riley

Lu’s long-time booking agent- a full one hour interview from New Orleans.

Published on May 14, 2014
Keynote Interview: FRANK RILEY, founder, High Road Touring
Creating a Touring Business From the Grass Roots to the Top Tier
How do you build a touring career? With hard work, courage, conscience, the belief that things are continually getting better and that good will triumph over evil. That’s how Frank Riley has helped hundreds of artists do it since the 1970s. Staking out a sweet spot between rootsy Americana (Lucinda Williams, Alabama Shakes) and edgy rock (Husker Du, Patti Smith) Frank has developed a reputation as the artist’s agent – building careers and audiences while pleasing both bands and promoters. As Bob Mould put it in his autobiography: “Frank was great to work with and totally understood where we were coming from. When it was time to do a tour, Frank and I would get together on the phone, route it in less than an hour and say go. He booked the dates, getting us more money than ever before, with the routing exactly as we wanted it.”
Frank Riley, founder, High Road Touring (Sausalito, CA)
Moderator: Scott Aiges, New Orleans Jazz & Heritage Foundation (New Orleans, LA)

Here’s the link.
https://www.youtube.com/watch?v=XDXV5Io_DbE

lwj